Sensory marketing is a strategy that envisages the engagement of all five senses in a product or service communication plan. The aim of this type of marketing is to fully engage potential consumers in order to convince them to purchase, or at least increase the chance that they will save the product and the brand for future use. In our case, tin boxes are a prestigious and stylish type of packaging, synonymous of a premium quality that showcase and boost brand identity.
Depending on the sector, for instance food markets, the pleasure of enjoying a desired type of food is
anticipated by the visual experience and can be rendered an unforgettable moment when valuable packaging is used.
